Android smartphone market share trails iPhone market share by a scant 9 percentage points in a recent study from analysis giant Nielsen.
According to statistics on overall U.S. market share, Android is the single fastest-growing mobile platform. By contrast, Apple’s iOSshows an ever-so-slight decline.
Other operating systems, including BlackBerry and Windows Mobile, show sharp declines over the past quarter. Still, BlackBerry is the top mobile OS by the numbers, with around 30% of the total market share.
Last month, Nielsen’s stats showed that Android was the preferred platform of new smartphone buyers, suggesting that big-budget marketing campaigns for devices such as theDroid lineup and HTC’s Evo were paying off.
In fact, Androids outsold iPhones for the first time ever in the first half of 2010.
Nevertheless, these stats still show iOS devices as the leading smartphones in the Android-versus-iPhone battle. Today, Android has 19% of the mobile OS market, while Apple’s iOS smartphones have 28%.
Age also plays a role in which device a given smartphone user is likely to choose. Members of the under-35 crowd